Parameter press kit
===================

Parameter is a workout app for iPhone and Apple Watch built around a simple
idea: you already subscribe to an AI that is a smarter coach than any fitness
app's built-in one. Connect it once, and your AI plans your training from your
goals, your equipment, and your real workout history, then pushes the plan
straight into the app. Parameter runs what your AI writes and logs what actually
happened: strength, intervals, cardio sessions, classes, and rest, on iPhone and
Apple Watch. The app is free. The AI connection costs $1 a month after a
two-week free trial. There is no Parameter account, and your data lives in your
own private iCloud database, where the developer cannot read it.


Fact sheet
----------

Name            Parameter
Category        Health and fitness
Platforms       iPhone and Apple Watch
Requires        iPhone with iOS 17 or later. Apple Watch with watchOS 10 or
                later recommended, not required.
Price           Free. The AI connection is $1 a month with a two-week free
                trial. Planning, execution, history, and full data export are
                free regardless.
Works with      Claude, ChatGPT, Gemini, Grok, Perplexity, and any
                MCP-compatible client
Account         None. No sign-in, no email collected. Data lives in the user's
                own private iCloud database.
App Store       To be announced
Developer       Jacob Pewitt Yancey, solo developer. Coos Bay, Oregon, United
                States. No funding, no growth team.
Website         parameterfit.com
Press contact   press@parameterfit.com


Where the data lives
--------------------

This is the claim most likely to be paraphrased sloppily, so please use these
words rather than tightening them.

No workout data ever. The only things stored are one encrypted authorization
token per account and limited diagnostic logs. The token is deleted within hours
of revoking every connected client or deleting your data.

Workouts, profile, and history live in the user's own private iCloud database.
Parameter runs no database of its own to store them in, and the developer cannot
read them. Authorizing an AI happens on Apple's own iCloud sign-in page;
Parameter never sees or stores an Apple ID password.

The app contains no analytics, advertising, or crash-reporting SDKs, and its App
Store privacy label is Data Not Collected.


Usage
-----

Everything in this kit is free to use in coverage of Parameter, including the
screenshots, the icon, the logos, and the hero image. No attribution
requirements beyond naming the app.


Contents
--------

descriptions.txt          short and long descriptions, founder statement,
                          boilerplate
icon/                     the shipped app icon, 1024 px
logo/                     avatars and wordmark lockups, PNG and SVG
screenshots/iphone/       11 frames, native resolution, flattened to RGB
screenshots/watch/        5 frames
hero/                     16:9 composite, 2400 x 1350
demo/                     animated GIF, and a link to the video

Contact: press@parameterfit.com
